There’s no question that an established business needs to spend money on marketing. Henry Ford once said that “Those who stop marketing to save money are like those who stop a clock to save time.”

But it does matter where those marketing dollars are going.

An experienced marketer targets only their ideal prospects by creating highly targeted marketing lists based on everything from number of employees, annual revenues, industry and other factors. The goal is to create a list that clones their current, best customers.

But there is an unfortunate side-effect of targeting your ideal market.听

Your existing clients already match the profile. For established businesses with a number of current customers, purchasing a list is likely to include the records for customers you already have. If you have a large customer database, this could mean wasting thousands of dollars on marketing lists for records you already own. Worse, you could waste countless, embarrassing man-hours reaching out to prospects who are already clients.

91制片厂 Association has the solution.

By Creating a , 91制片厂 Association assures that you are only purchasing marketing records for NEW files.

How Does it Work?

1. Send in Your Customer Database.
2. DUNS (Data Universal Numbering System) Numbers are Appended to Records.
3. A Suppression File is Created Based on each Business’s Unique DUNS Identifier.
4. A Targeted Marketing List is Created to Target Your Ideal Market, Excluding Your Existing Customers.
   

Bonus: You can use Your Suppression File for all Future Orders as Well!

So stretch those Marketing Dollars a little further from now on and stop buying what you already own. Call the 91制片厂 Association to create your own Customer Suppression File with our

Call us at 973-625-5626 and we will be happy to assist you.

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Fast-Moving Means Constantly Updating

Welcome to the听New Millennium!听听The world indeed is spinning听faster and faster with each passing day. Technology and Connectivity now surpass anything that we could have foreseen. Indeed, the world has changed so quickly that we’ve听lacked the technology to keep听track of those changes鈥� Until Now!

In recent years, there has been an explosion of听new concepts in a very old industry. I’m talking听about Big Data!

Businesses have been compiling data on听clients for as long as there have been businesses. Once Upon a Time, phone books used to be the best resources available. Today, we have access to more firmographic information than ever before, and the technology to keep those client records up to date, seamlessly.听

Good Practices are Never Perfect

Despite all of the advancements in data technology and data management in recent years, many businesses are keeping their records at the speed and technology of a phone book. Even the most diligently kept records on clients, including phone numbers, addresses, company size and executive contact information etc. will become defunct over time due to the natural, every day occurrences of businesses moving or closing, layoffs, promotions, turnover or expansion.

If your competitors purchase a list of up-to-date contact information for a business you once served, but can no longer contact due to outdated client records, what will that mean for your business? The reality is that even perfect record keeping practices can result in incomplete and outdated data. It’s time to stop wasting resources on Data from paper sources that can’t be easily sourced, edited, updated, or sorted.

Modern Business Requires Current Data

In a world of hyper-connectivity and Big Data, if a business wants to thrive, they have to work like its 2017. That means being as hyper-connected to your customers鈥� data as your customers are connected to your bottom line. In an era when Current Company Data is Available at your Fingertips, in Real Time or can be appended to an entire client file, there is no excuse for wasting marketing dollars on incorrect or incomplete client records.

In an ever-changing, ever-evolving business environment, those who adapt will thrive. Those companies that are basing their marketing and measuring their business with incomplete and incorrect data are simply going to fall behind. Companies need good data regularly. That鈥檚 why an听Ongoing Data Maintenance is a must.

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Recent changes to the 91制片厂 Association website have stirred up a lot of excitement in the business data world. Many new features have rolled out, such as the ability to directly from the webpage without paying for a costly company credit report. These changes have been met with positive feedback and a demand for more.

“More companies than ever before are seeking more accurate business data, more often. Data cleansing and insights are no longer a once yearly or quarterly effort. Companies want the most up-to-date, accurate and consistent data, right from the gate,” says 91制片厂 Executive Mitch Feldman.

With this desire has come a demand for live access to data in the form of an application programming interface, or API.

Companies in the digital age are making intelligent and informed business decisions with the help of actionable insights available in databases such as those at 91制片厂.Com. An API would allow them to access business data through the 91制片厂 Association in real-time, without having to perform single company look-ups.

91制片厂 Association is communicating with programmers and decision makers in the companies most eager to tap into this live stream of data to formulate the best possible interface for their clients. Business Data APIs are an emerging technology, and 91制片厂 seeks to offer the most innovative and accessible platform possible.

Interested in working with a high-volume user interface or API? Do you have feedback regarding the services you would like to see available from 91制片厂.Com?听 Tweet us or Email Us Here.

That’s right.听 If you need to identify a Company’s 91制片厂 Code, SIC Code, Dun’s Number, Address or听Phone Number, etc… we now have a tool to do it quickly and inexpensively.听 No more angsting over how to properly classify a business.听 You now have the ability to look up a single company to find the proper 91制片厂 Code OR buy a Bulk Subscription at a deep discount to maintain your database on an ongoing basis.

If you have multiple locations or a number of Account Reps or Loan Officers who need access to such information this may be the ideal tool for you.听 Subscribe to obtain a password, pass it out to all who need this tool and you can set them loose.听 When you run low or out of lookups just order more in bulk and continue the flow.听 It’s that easy.

Due to popular demand 91制片厂 Association in conjunction with Infinite Media has finally built a low-cost, easy to use tool for customers who don’t want to pay thousands of dollars for unlimited directory access.听 This pay-as-you-go tool bypasses the need for large expenditures and cuts right to the heart of what our customers need, be it one or two lookups or to augment their ongoing Data Hygiene efforts.

Just click on “Search Business Listings” on the www.naics.com website and you will be taken to our Business Directory.听 And a special offer for all recent customers.听 If you are a recent purchaser of our Data Append Services we will be sending you a Free Limited Access to this fabulous tool to see if it might be something you can’t live without.

Well, pretty much everyone who isn鈥檛 a data analyst.

In our post, The 鈥淏ig Data鈥� Revolution, we brought up the fact that 58% of big data projects by companies last year have remained incomplete. One of the most glaring reasons for this: no one knows what they鈥檙e doing 鈥� and no one can find the people who do.

As featured in Forbes, recently, Hilary Mason, chief scientist for the URL shortening service bit.ly, said that a data scientist must have three key skills. “They can take a data set and model it mathematically and understand the math required to build those models; they can actually do that, which means they have the engineering skills鈥nd finally they are someone who can find insights and tell stories from their data. That means asking the right questions, and that is usually the hardest piece.”

So why isn鈥檛 ever job-market-fearing-college-student not signing up for these college courses to guarantee high demand employment? Where are these diploma carrying heroes of the new age? It turns out鈥� they haven鈥檛 even developed the courses yet. We are in a time of such flux and innovation that the collegiate class cannot possibly keep up 鈥� and each day, as more data is collected without being intelligibly curated 鈥� the problem becomes ever more overwhelming.

So what is the solution?

As new as this field is, we have been here before. Some may remember when IBM developed an entire generation of Cobol programmers. Those who invested in forward-thinking, innovation-driving tech companies like IBM have been none the sorrier for it, either. When everyone else knew what they wanted to do, IBM provided the how.

So now what?

We wait 鈥� and if we鈥檙e feeling lucky 鈥� we bet 鈥� on which tech-savvy enterprise will raise up the next generation of techies. With that, the Data Revolution is here and very, very unclear. Leave us a comment here or on twitter. -Which big name do you think will bring about the data analyst revolution?

How wonderful it is, in our technologically advanced society, that we can now integrate data across various platforms and applications!

That is- until we have to reconcile conflicting information. Is the latest entry the most accurate? Has the same customer been entered into the system twice with slight name variations?

According to AmericanBanker.Com, banks plan to spend an average of 5.7% more on data related technologies including data warehousing, mining, and online analytical processing-听 second only to a 6.8% increase in budgets for online and mobile banking improvements.

In recent years, productivity through streamlined data and the vital importance of data integrity have been burned into the pages of a million business strategies. Data is easily gathered and stored by thousands of applications across millions of devices.

The problem? It still takes sentient intelligence to make data-based decisions. How is an algorithm to know which recorded client file is accurate without calling the customer?

Automated data integration causes duplicate entries, inconsistencies, inaccuracies and confusion across the business. Misspellings of names, alternate spellings of names… any number of human errors can contribute to these problems, which an in-house algorithm has little to no chance of integrating properly across platforms.

So what do we do? It鈥檚 obvious we need to integrate our records, but how do we reconcile the varying and conflicting records?

Besides training our people to be as consistent as possible in records keeping, regularly cleansing and appending client files may still be your best solution. Not every business can afford to run full credit reports on their business clients or afford the time to look up the full-marketing records of each of those companies in real-time.听 Data Append Technology can analyze a customer file, grade the accuracy of client records, update and standardize each file with up to 3 dozen additional appended single data elements.

Rather than working to gather and integrate the information from each of your silo’ed departments, a business can instead purchase the data from a highly trusted, large database of US and Worldwide businesses in a format that fits your specific needs, using the most basic of initial data available.

It may not be the newest or fanciest concept in big data cyberspace, but it sure is the simplest way to employ the power of big data without employing the big data analysts.