91ÖÆÆ¬³§

What is the difference between 91ÖÆÆ¬³§ Codes and SIC Codes?

What Exactly Are 91ÖÆÆ¬³§ & SIC Codes?

SIC: Ìý The Standard Industrial Classification (SIC) system was originally developed in the 1930’s to classify establishments by the type of activity in which they are primarily engaged. The purpose of this task was to promote the comparability of establishment data to describe the US and Canadian Economies. The SIC has not been updated since 1987, however, the SIC system is still widely used.ÌýSome companies, such as D&B, have created their own 4 digit extension to the original SIC system as a means to update and expand the system so their Customers can more precisely define their Business Classification.

91ÖÆÆ¬³§: Ìý The North American Industry Classification System (91ÖÆÆ¬³§) was established in 1997 to replace the no longer sufficient SIC system. Developed in coordination with the statistical agencies of Canada and Mexico, 91ÖÆÆ¬³§ (pronounced ‘nakes’) establishes a North American Standard that allows for a high level of comparability in business statistics among the three countries. It is the first economic classification system to be constructed based on a single economic concept.

What’s the Difference?

The 91ÖÆÆ¬³§ Code was developed to eliminate the inconsistent logic utilized in the SIC system and to increase specificity from the 4 digit SIC system by creating a 6 digit 91ÖÆÆ¬³§ code.Ìý

While the 91ÖÆÆ¬³§ system utilizes a purely production-oriented structure identifying businesses only by their primary economic activity, the SIC system moves from production-oriented logic to market-oriented logic throughout its structure. This inconsistency is likely attributable to the many revisions made throughout the years to a system whose founding documents are lost to history.

Some markets may prefer the representation of their industry within the SIC system. The SIC is still widely used by Marketers to target companies based on SIC classifications that differ from 91ÖÆÆ¬³§ classifications.

How Do 91ÖÆÆ¬³§ & SIC Codes Relate to My Marketing Initiatives?

Industry Targeting –

The first and most obvious use of 91ÖÆÆ¬³§ & SIC codes is that they allow you to target your marketing to specific industries. With the help of 91ÖÆÆ¬³§ Association, you can acquire a Targeted Marketing List by 91ÖÆÆ¬³§ & SIC that can be laser targeted to suit your needs.

Market Segmentation –

You may want to know who your ideal customer is. By Appending 91ÖÆÆ¬³§ & SIC Code Information to your Existing Customer Database, you can determine which industries best represent your ideal customers.Ìý By evaluating your most frequent and high paying customers, you can implement strategies to retain your best customers and find more like them.

Identify Potential New Markets –

Did you know that similar Types of Businesses will have similar types of 91ÖÆÆ¬³§ Codes? ÌýFor Example, if you know that you do well with Companies with the 91ÖÆÆ¬³§ code 236116: New Multifamily Housing Construction, you may want to look at the Two Digit Code 23: Construction. A two digit code allows you to look at all related 6 digit Codes in an industry. You may find new opportunities such as 236117 New Housing For-Sale BuildersÌýand 236115: New Single-Family Housing Construction.Ìý Learning to navigate the 91ÖÆÆ¬³§ structure can open new doors to great prospects and sales leads.

Click to see the Comprehensive Lists of SIC Codes here or 91ÖÆÆ¬³§ Codes here.

 

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